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In this episode we'll cover important elements including the name and branding for your show, along with a review of best practices for creating your production plan.
FullCast’s Client Centric Mission
We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.
The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.
Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.
FullCast.co/pod15 - Book your free Podcast Brainstorm today
FullCast.fm - How to Start a Podcast For Your Business
Podcast Junkies - A podcast about podcasting, since 2014
Airtable - Track your episodes and guests with this template
Canva - Browser-based design service
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Welcome to How to Start a Podcast For Your Business. I'm Harry Duran. And since 2014, I've been the host of Podcast Junkies, and the founder of FullCast since 2015. Helping business owners successfully launch, produce, and market their authority-building podcast.
Welcome back. If you haven't listened to the first episode, I recommend you pause this and go back and do that because it's one of the most important and key episodes for getting your mindset straight. It's a short episode but it's really important in setting the stage and ensuring you have success throughout the rest of these modules.
We're going to cover a couple of key concepts in this episode. Including the importance of naming your show, guidelines for domains and branding, best practices for cover art, and the importance of planning your episodes. So let's get started.
One of the most important things to think about when it comes to naming your show is to leverage the SEO power of your name, you want to pick a name that says very clearly what the show is about and who it's for. One of the most common mistakes we see with new podcasts is to pick a catchy title that says nothing about what the show is for. I like to use a couple of examples from our past clients.
The first one is a show we launched for Natalie Jennings, who has been a photographer for over 10 years. She now has a business where she helps other photographers learn how to start their own photography business. And we thought it best to create a name that explains exactly who the show is for. So we call it Photo Business Help. Now I know a lot of that may seem basic and simple and common sense for many of you listening, but it bears repeating because it's something that new podcasters tend to overthink.
A couple of other examples, Richard Smith is a client who has successfully founded and sold a company called TradeSmith. His show aims to explain the intricacies of investing in common, no-nonsense language, and keeping those practices in mind, we've named the show The Risk Report.
Now with these two examples, you really don't need to think too hard about who the show was for. In the first case Photo Business Help, it speaks directly to photographers who are looking for help with their photography business. It's simple, to the point, and most importantly, very SEO friendly. So that being said, think about a couple of ideas for your show. As you begin to think about the domain name for your show and the branding for your show, you'll want to keep these concepts in mind as well.
Now when you think about podcasting, you're probably asking yourself, why is Harry talking about a domain name? Keep in mind how podcasts are consumed, people are listening on their earbuds, and more likely than not, they're on the go. So you'll want an easy to remember domain to direct listeners to as part of your call to action. I'll give you some examples. Use the show name plus the word ‘podcast’ as a start. So if your show was about dog walkers, you would register dogwalkerspodcast.com.
You'll also want to look into the .show and .fm domains, and that'll give you a little bit more flexibility. Keep in mind this doesn't mean you have to build a website around that domain. I'm assuming as a business owner, you already have an existing website. The point is to redirect the new URL to the podcast section on your site. Typically, that's going to be a menu item called Podcast where you can list the show notes that are going to be written for each episode.
Continuing with the theme of branding, let's talk a little bit about cover art. For a graphic designer, designing the cover art may come easy using a tool like Photoshop, but for most of us, you'd be surprised at how much you can get done using the popular web-based site Canva.com. Now Canva has been around for years and I actually used it when I launched Podcast Junkies. Make sure you review the show notes for this episode, which can be found at fullcast.fm/plan, and you'll see some examples of cover art we've created for our clients. Overall best practices are to use bold Sans Serif fonts and high contrast colors. You want to keep it simple and remember to review the final version in various sizes.
Now let's talk about planning your episodes. This is an important step in the planning process. As a guideline, we usually have clients think through their first 10 episodes. It doesn't have to be anything super specific. Sometimes just a one word topic is a good enough start. This can be as simple as a Google Sheet or for the work we do with clients, we actually provide them with an Airtable template as part of our onboarding.
One of the reasons I'm a big fan of Airtable is that it combines some of the best features you'll typically find in tools like Google Sheets, and Trello. Your table allows you to see your data in a variety of views. My favorite is Kanban and if you're not familiar with Kanban, that's actually the style that Trello defaults to.
You'll see your episodes lined up as cards, and you can create different categories such as Communicating, Scheduled, Recorded, and Published as a starting point. As your guests move through the interview process, you or one of your team members can use this Airtable template to track them. I've provided a link in the show notes for you to sign up for a free Airtable account.
Okay to recap, remember, create an SEO-friendly name and register an appropriate and easy to spell matching domain name. Use a tool like Canva to create compelling cover art and begin documenting your episode plan, whether they're solo or interview based using a tool like Google sheets or Airtable.
Remember, you don't need to have each episode specifically planned out. But ideally, the name of the guest you'll be inviting or the topic you want to cover. This helps to keep you motivated and on track. In the next episode, we'll cover the second pillar Position.
In that episode, we'll talk about the importance of selecting a podcast host, website, and best practices. A couple of basic setups when it comes to equipment, ideas on how to plan your recording, and specifics on how to record solo and interview based shows.
Thanks for listening to this episode of How to Start a Podcast For Your Business. To read the full show notes, download a full transcription and review any links or resources mentioned in this episode, go to fullcast.fm/plan.
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