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In this episode you'll learn about my origin story and understand the importance of mindset when starting your podcast.
FullCast’s Client Centric Mission
We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius.
The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times.
Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.
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Podcast Junkies - A podcast about podcasting, since 2014
Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15
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Welcome to How to Start a Podcast For Your Business. I'm Harry Duran. And since 2014, I've been the host of Podcast Junkies. That's a bit meta. It's a podcast where I have conversations with some of the most fascinating and compelling podcast personalities from around the potter sphere.
And in 2015, I founded FullCast, our full service done for you podcasting agency at FullCast. We help results driven business owners who excel in our industry and are committed to leaving a lasting legacy. We help them by launching, producing marketing and supporting their authority building podcast, while allowing them the freedom to focus on their genius.
The change we want to make is that business owners stop trying to do it all themselves, empower supportive production partners, and focus on creating compelling and inspiring podcast episodes. We'll know we are successful when we are seen as the organization that can help any business owner create consistent quality podcast content, and feel 100% supported and guided through every step of the process at all times.
I'm also an advisor to several podcast technology companies, including squad cast, pod cave, and headliner. So enough about me. let's get into the course. Now I know you're chomping at the bit and can't wait to get going. But I think it would be helpful to first take a deep breath.
Why is that important? It's best if I give you a heads up early on. If you're brand new to podcasting, you're likely going to feel overwhelmed and in some cases frustrated. And unless you come from a radio background, or have previous experience in digital marketing, a lot of these concepts and tools may be new to you. But don't give up.
Podcasting is a powerful platform that will open up worlds for you. It'll be an experience that will no doubt push you out of your comfort zone at times as well. And it's a portal into a whole new world of connections, conversations and possibility. And as a business owner, it can dramatically help you build authority and expand your reach.
I can say without hesitation that starting a podcast and a podcast agency has been one of the most life changing decisions I've ever made in my life. The quality and richness of the friendships and connections it has allowed are priceless. Your podcast is unique to you and your business.
And as you get more experienced as a host, you must resist the urge to compare yourself with other podcasters. This is commonly known as imposter syndrome. And yes, even people like Richard Branson and Oprah Winfrey still have it. It's not worth your time. Let your personality shine through. And you'll notice the connection, you'll begin to build with your listeners.
Keep in mind that you can move at your own pace here. And that can be hugely intimidating if you don't already have great processes, workflows and habits in the first place. So keep that in mind. In this first season of How to Start a Podcast For Your Business, I'll be walking you through the steps that will allow you to minimize the friction of setting up and launching your show quickly. And where applicable, I've included examples of some of the work we've done with our clients at FullCast.
But ultimately, you will need to add your own branding and voice in the final product and tailor the instructions to your company's needs. I firmly believe you've taken an important step in finding your voice and you're in the right place. Remember that none of this is an overnight process. Mastering your skills as a podcast host, producer and promoter takes time, patience and dedication to constant improvement.
I often hear that business owners are excited at the idea of launching their show, but find the learning and implementation process frustrating, especially if you're a perfectionist. Remember that your podcast will continue to get better with each day you put into it. It all starts with the first step.
Feel free to glance at the upcoming episodes to get an idea of what's coming. But as much as possible, move through them sequentially. My own show, Podcast Junkies, is very different than it was when I started in 2014. And that's to be expected. It stands to reason that not only will you continue to improve as a host, but you will also come to be influenced by other podcasters and you will continue to improve your skills in all aspects of the show. And that's a great thing.
Again, it bears repeating. There is no perfect podcast. It's okay to try new things. Keep experimenting. You are not NPR. Stop trying to sound like them. Your unique voice is what makes your podcast special and your show will continue to get better over time if you put the work into it. Getting started with your podcast will be much easier if you always keep your “Why” in mind.
Okay, now that intros are done and your mindset in the right place, we'll get started in the next episode with the first pillar. Plan will cover the importance of naming your show correctly, domain and branding guidelines, specifics on setting up compelling cover art and a walkthrough of the importance of planning your episodes effectively.
Thanks for listening to this episode of How to Start a Podcast For Your Business. To read the full show notes, download a full transcription and review any links or resources mentioned in this episode, go to fullcast.fm. If you're enjoying this episode and found the content valuable leave a rating and review at ratethispodcast.com/bizcast. And remember, the world needs to hear your voice